Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English. The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet.
The expansion was initially available to a select group of Twitter users as a trial.
At the time of its original announcement, the company cited data backing up its decision that referenced how the character constraints impacted users differently, depending on their language.
Twitter said that those who tweeted in languages like Japanese, Korean and Chinese were able to express around double the amount of information in a single character, compared with users who spoke English, Spanish, Portuguese or French, for example.
Because of this, Twitter decided the expansion to 280 characters would only roll out to those languages affected by “cramming” – meaning everything but Japanese, Chinese and Korean – during the test period.
The #280 Controversy
The decision was met with a fair amount of controversy, given that one of Twitter’s defining characteristics is the brevity of users’ posts.
Many argued that the increase to 280 characters would make Twitter less readable, as longer tweets filled their timelines.
Others suggested that Twitter’s focus on a feature no one really asked for was diverting its attention from more critical problems – like the rampant abuse, harassment and bullying it’s become known for unfortunately.
And still more argued that the expansion doesn’t really mean people will be able to better express themselves – they’ll just say the same thing, but use more words to do so.
One particularly funny tweet on that subject even went viral.
A redlined and edited version of Twitter CEO Jack Dorsey’s 280-character tweet demonstrated how it was possible to shrink the tweet’s word count down without losing its meaning.
However, the media – a group of largely power users lamenting the loss of an information-dense timeline – may not represent Twitter’s larger user base, some of whom have been begging for the feature since September.
In addition, one poll from last month found more Americans were in favor of the expansion than opposed to it, and the majority had no opinion.
However, Crimson Hexagon extracted sentiment data from 2.7 million tweets from Sept. 25 through Nov. 6 and found that negative sentiment is more prominent than positive (63 percent vs. 37 percent).
But it also noted negative sentiment – and discussion in general – has decreased since September.
Twitter’s Data on #280 Usage
In today’s blog post about the public launch of 280 characters, Twitter aims to assuage people’s fears that their timelines will fill with expanded tweets.
The company said that during the trial period, people continued to tweet below 140 characters most of the time – after the novelty of being able to use more characters wore off. Specifically, Twitter found that only 5 percent of tweets were sent out with more than 140 characters and of those, only 2 percent were over 190 characters.
It also said that many of the goofy things people did once they gained the ability to tweet more – like writing only a few characters per line to make extra-large tweets – were only a temporary effect. (Though it expects many people will do this again with the public launch.)
Twitter added that only 1 percent of tweets hit the character limit after the expansion to 280, compared with 9 percent of tweets, historically speaking.
Notably, Twitter claims that those who had more room to tweet received more likes, retweets and @mentions, gained more followers, and spent more time on Twitter. However, it didn’t quantify these findings with hard data.
Its sample size was likely small, though. Twitter tells us that only a “single digit percentage” of its user base had access to 280 characters during the test period. (Twitter today has 330 million monthly users, as of its Q3 2017 earnings.)
At the end of the day, it’s this engagement data that’s driving Twitter’s decision here. The company believes that the key to growing its user base is making the service easier for newcomers. Reducing roadblocks – like the inability to finish a thought – could help with that. (Arguably, creating a non-toxic community where online abuse is seriously addressed would be more helpful.)
The rollout of 280 to all supported languages should complete in a few hours after today’s announcement at 1 PM PT, we’re told.
More From this publisher : HERE
If you like our content help us with a share… or two …
Also - I have some free stuff for you .......
Nr 1. In This FREE Report you can Discover:
Secrets to acquiring the freshest, hottest leads via YouTube In-Stream ads quickly and easily! Best secret tips for the most effective targeting for your ads! Totally legal, but little-known method for literally stealing traffic from your competitors! Get more traffic to your videos and landing pages without spending a fortune! And much more - all within this special FREE report!
Nr 2. Did you know you can Absolutely EXPLODE YOUR EMAIL LIST FOR FREE with UNTOUCHED offline sources?
Nr 3. The #1 secret to becoming an affiliate superstar - Earn your first $100 online – without a dime to invest.
If you’re still looking to “make it online – I have just the thing for you. It’s a video series that shows how to make your first $100 online – even if you don’t have a dime to invest. Yes – nothing. Free. Nada. Is this possible? You bet. It’s the most powerful system used by those “in the know”. Good things don’t have to be difficult. And they don’t only come to those who wait. Have A Look
Nr 4. Top 10 Email Marketing Mistakes. Which of these mistakes do you make?
Nr 5. You can learn about : The hottest social networking site that will send an unlimited stampede of traffic to your site - for FREE! How to quickly locate a swarm of hungry buyers using "information portals"! The fast and easy way to use simple images to siphon targeted traffic, on command! Learn how to get the most possible traffic from Instagram, and make sure that traffic converts! And much more ...
Nr 6. It’s no secret… Facebook is an incredible place to get tons of free, viral traffic. But… most people are going about it all wrong. How many of these mistakes are you making? Download the free report to find out.
Nr 7. Special free report . It's called "Operation Midas Touch" and you can download it here...
The report features a surefire method for generating at least $1000 per week online,without a website or product of your own!
Nr 8. Instagram is still one of the hottest ways to get a LOT of traffic fast. All by sharing images. Sounds easy enough, yeah? Well, yes and no. If you want to really start driving a lot of traffic and making sales using Instagram then you should download this report.
Nr 9. When it comes to creating a product online there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster? Well, the good news is, today you can download a guide called the Product Creation Formula Quickstart Guide. It’s as the title suggests - a Quickstart guide. You’ll get a list of action steps to take right away. Download your copy today !
Nr 10. Would you like to finally USE all of that dusty PLR you have sitting around on your harddrive? Or maybe find the resources for the best PLR available - at the best prices? What about how to use that PLR to make you money with just a few minutes of work. Well, you’re not going to want to miss this!
Nr 11. Buzzfeed’s top post has more than 21 million views. Think about that for a sec… ONE of their articles has had over 21 million people who have read it! And they have thousands of articles... what would you do with that kind of traffic? A friend of mine hacked their method and was able to use it to get 11,592 targeted new subscribers in 2 weeks on their very first attempt!
Nr 12. Push notifications are one of today's hottest trends in website traffic and conversions, and for good reason. Studies have shown that as many as 40% of people will opt-in for push notifications, which is about TEN TIMES the rate of people who opt-in for emails! That’s huge! Not only that, but they're also highly effective at pulling clicks, as well. Some studies have shown CTR at an average of around 40%, with highs of as much as 80%! Again, that’s huge!
Nr 13. Would you like to know how to get more money from the exact same number of website visitors you’re currently getting? Even if you’re website is getting as few as 1-2 visitors a day, this report will show you how to increase your profits using these few handy hacks.
Nr 14. People have now realised that it's not the size of the list which matters, it's the quality. ... and the only way to create a quality list is by launching your own products. Let it be $7 ebooks, $17 info products, $27 video training product or software's... all of these work. My good friend Kevin Fahey has is revealing how he's launched over 20 products in the past 4 years, many of them top sellers. Needless to say he's banked a handsome amount in this time.
Nr 15. Do you ever feel that the man you like or even love, just doesn't see you or desire you in way you want him to? Or... maybe you're able to get a man's attention though not the right kind of attention? Or... maybe you're still single because you wait and wait for men to approach you first? What you may not know is that the way we flirt will either attract the "wrong" man for us or the "right" man.
Nr 16. When it comes to getting sales and leads online, there is ONE thing that 95% of marketers use... it's called a LIST. My friend Jimmy just released a free book that explains WHY a list is important and how YOU can build your own list. It's available right here (and it won't cost you a penny)
Nr 17. If you have tried everything, and still aren't able to get your Ex back, then you need to pay attention.
Nr 18. What if I told you that you could make ANY woman WANT to do ANYTHING for you? Would you think I'm crazy? Well... what If I told you that you could also make her LOVE every minute of it and come back for more?
Nr 19. I have a special free plugin for you today. It's called "Covert Hover Mini"
This plugin will triple your blog traffic by compelling your visitors to share your images on social media. This is some really clever stuff and it works like a charm. After you grab your free plugin, don't forget to read the free bonus report as it will show exactly how and why this strategy works like crazy.
Nr 20. The days of being able to get away with a basic WP theme and a pic or two are gone, your site needs to look good. Even Google are looking for you to have engaging graphics on your site. But getting good quality graphics made for your site is a pain, AND it will cost you both time and money (if you outsource it). But I have a special free download for you today. A virtual treasure chest of over 21K profit pulling graphics you can start sing today to generate more traffic & sales!
Nr 21. 20 professional full HD background videos. These background videos are perfect for giving your videos that extra kick they need to stand out from the crowd Oh yeah they are in full 1080p HD too, I hope you'll enjoy them.
Nr 23. No doubt, you've seen all of the video launches lately! There is a reason for it... Video marketing is a GREAT way to make money, and with the recent creation tools making it super accessable for anyone to get started... It's no surprise that more people are making videos. However... there is a missing element to most video marketing products...
Nr 24. For the first time ever... You can get the straight scoop on how someone is selling over $1,000,000/year of t-shirts on Facebook!Use them .... and have fun !